Entries by Mary Sheridan

Content Marketing Metrics: Part 1 – Consumption Metrics

The Key to Content Marketing Metrics The single most confusing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? Content marketing has come a long way in the past few years. There are now definite content marketing metrics to answer this question, along with technologies that help […]

What is Google My Business and How Can It Help Your Company?

For many small business owners, managing and syncing all their information on Google+ and Google+ Local was becoming redundant and time-consuming. Google’s response to this is Google My Business. So, what exactly is Google My Business? It’s a centralized place to manage your business across all of Google. How does it Help? Google My Business […]

Part 2: The Content Marketing Funnel

Last week we went over the first two segments of Part 1: Content Marketing funnel, this week we will cover the last two segments to fulfill the content marketing funnel. Conversion: The Bottom of the Funnel Finally! All the courting is done and your visitors are ready to turn into customers. Depending on your brand’s style […]

Part 1: The Content Marketing Funnel

If you aren’t already familiar with the traditional model of the marketing funnel, it’s worth getting to know. The idea of the funnel is that your pool of potential customers grows smaller as it moves toward its first transaction with your business. At the top of the funnel, there are many people who will become […]

The Perfect Content Product

There’s a lot to consider when creating an effective content marketing strategy. There are literally thousands of resources out there that contain millions of different opinions on what might be the best path to marketing success. Serial entrepreneur Jason Calacanis often talks about the qualities that, in his opinion, describe the perfect content product: real-time, fact-driven, visual, […]

Where are you on your Content Marketing Journey?

Turning a business around to be content-focused is a fascinating journey, but definitely not for the faint hearted. You want to get to a place where your content is so good that it does your selling for you, with an army of fans who happily share it and refer you, where the act of promoting your business is one […]

Content Types and What Works Best?

Content Challenges Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read? We’d love to help you get there. The B2C Content Marketing report put together by the Content Marketing Institute […]

What is Content Marketing and How can it help you?

What is Content Marketing? Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. The purpose of content marketing is to Provide value to the reader. Studies from Content Marketing Institute show that 76% of B2C marketers use content marketing, […]