Cielo in Rancho Santa Fe | Online Marketing Campaign

San Diego, CA. – – This week, (Cielo) a custom home sites development project located in the heart of Rancho Santa Fe, CA. a prestigious zip code, signed an agreement with NFY Interactive, Inc. to help launch a complete online marketing strategy.  NFY Interactive, Inc. has worked with since the original website was launched a few years back.  The recent agreement focuses on leveraging SEO, PPC management, Remarketing and other online marketing methods to drive more traffic and qualified leads into the exclusive community.

“Marketing any project can bring a wave of unique challenges, Cielo is in a very interesting market.  The goal is to target higher net-worth individuals through a variety of channels to convert into leads and ultimately sales.” stated Chris Fialkowski, managing partner at NFY Interactive, Inc.  “The goal was to develop a multiple pronged approached that leverages organic and paid traffic, mixed with offline advertising and ultimately online remarketing to ensure we maximize the investment.” stated Chris Fialkowski.

Cielo, NFY Interactive, Inc. in partnership with DMB Realty Network based in Arizona planned the launch for June 2012.  The website will undergo slight modifications to integrate new tracking systems, as well as tools to market the site and the content more effectively online through organic and paid channels.  Once live, the new site will feature updated imagery, content and a revised site plan map that leverages SVG to ensure that the site map and interactivity is accessible across more platforms.  This new method also provided a foundation to market more content through specific SEO (Search Engine Optimization) networks.

NFY Interactive, Inc. is a full service web development company with a complete online marketing division.  Since 1998, they have offered a variety of services to many vertical markets.  NFY possess more than 10 years of experience in the home building and land development marketing, with past clients which include: Newland Communities, Lennar, Centex, Trimark Pacific, Innovative Communities and more.  To learn more about NFY Interactive, Inc., please use the contact form online.