Ready Aim

Back when I was in real estate; well even earlier than that. Back when I was in my startup days of real estate, my manager and trainer at the time was incredible at summing things up with anecdotal expressions; I mean this guy had a head full of them, which would have probably filled a few novels(often suggested). One of my favorites, although authentic in its delivery, was probably just a creative regurgitation of an old saying. Either way, it stuck with me all these years because of the power in it’s simplicity and is one of the catalysts for writing this post. He would say “Too often those that fail to take action do so because they are too busy getting ready”. Ready Aim comes in many forms, such as – I need to get my website perfect, or I’ll start tomorrow when the weather is nicer, or I need to organize this or that or any other excuse to keep from pulling the trigger. In essence, they are like the archer drawing back the arrow at the target and continuing to study the bullseye but never letting the arrow fly.

The Condition
This post is not for self help or to inspire, its me finally sitting down to start writing, writing anything at this point, in the attempt to start forming a new habit. I suffer from a very common condition that plagues millions. That condition is the failure to execute, or better said, failure to fire. I’ve decided a while back that I wanted to learn how to write, but with an unlimited head-full of ideas to write about and then the decisions on where to post, to make it personal or about business, etc…, I’ve failed to take the next crucial step of execution and remained in a continual looped of inaction. Ready Aim. Ready Aim.

A Necessity
I am currently a Senior Account Manager for NFY Interactive, San Diego and one of the services we specialize in is online marketing. We are continually pushing our clients to create more content for their Brands or are contracted to create the content for them. The content that is created on a consistent basis is one of the most organically efficient ways of building a Brands’ online presence.

We decided that we’re not going to be a firm, whose clients online presence is stronger than our own, so content creation has become the responsibility of everyone on the team. This is not only great for our firm, but for me personally as well. With my entire team watching and waiting, I can no longer afford to aim, I need to fire.

Good Content + Consistency + Time = Online Authority
Before I get ready to fire and begin writing, I had to think of a subject. This was a little easier then I thought; the decision to pick one of the subjects was the hardest part. What I realized is something I’ve already known; to build Online Authority, it doesn’t really matter what you write about, just as long as you write something thats good and you do it consistently over a long period of time. **Ready Aim…Fire!**

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