Our team of content marketing experts built one of the most advanced content marketing automation platforms on the market today. The focus goes beyond blogging and social media sharing – it expands into the frontier of Storytelling.
The internet has morphed into a massive sea of white-noise that can bury an article or social media post in a matter of seconds. Having a solid content marketing strategy can help leverage the many channels that are available online to create exposure, awareness and authority for your brand, product or service. It is critical to leverage experts that can help ensure that your content gets the attention available through syndication, automation and good ol’ sweat equity.
A solid content marketing campaign with the right blend of content, syndication and channels can help you build a consistent flow of traffic to your website. This flywheel marketing concept becomes a model that builds over time and the inertia that it generates can provide exposure, traffic and leads well into the future. Our team can help create and cultivate your content marketing strategy.
Content Marketing Automation
Content Marketing Automation is a term that has been abused in the last few years. It can relate solely to email marketing messages that are delivered automatically to customers all the way to comprehensive content marketing strategies. We believe that content marketing automation is a model that impacts all content: articles, press releases, social media posts, video and more. It is important to start with that definition to ensure that this service is understood in the full scope and how it can impact your brand, product or service by enhancing the exposure of “Your Story” online.
Automating the content marketing strategy begins with a thorough understanding of your business and the various channels that you have available to engage customers and potential customers. Typically it boils down to your website blog, a Facebook page and maybe a Twitter account. Once we have established the current channels, an assessment can be built around what to keep or remove and what to add. Once this foundation is finished – “Your Story” can be crafted and the instructions implemented for the content marketing automation system to get started. Typically, the campaigns vary (Your Stories) and can be crafted to focus on various goals. NFY Interactive, Inc. can help build this automated structure and help maintain the relationships and systems required to help build your exposure and authority online.
Producing great content is the first step in creating the traffic opportunity that is available through content marketing. Search engines like Google are seeking content that adds value to their users web experience. This applies to the relevance of the article and how many other websites or users agree that there is value. This is done through linking and social media sharing, this exposure helps build the article relevance and ultimately your authority.
Often times, you need to get the ball rolling by sharing your content on social media sites like Facebook, Twitter and LinkedIn. The share is basically a link back to your original post with some descriptive copy to engage users. This method of syndication is a starting point to create exposure for your content; while also engaging your social media audience.
There are additional syndication models that can create a vast amount of exposure through paid network channels. This includes having your content articles shared on major websites; such as: CNN, Mashable, People, Fortune, ESPN, The Washington Post, Fox News, New York Post and more.
Analytics & Reporting
Tracking the effectiveness of your content marketing is much easier than most realize; the first step… Set goals and track data before you start. In most cases, our clients are seeking to increase the organic search traffic and generate more leads. These are two very well-defined goals that give us a starting point and tracking metric as we move forward.
It is important that you allow content marketing to unfold as it builds critical mass and exposure. We have seen nearly 500% search traffic growth in 6-months, but it takes time and commitment. There are additional factors at work as well and they must be taken into consideration. Given that a content marketing strategy often overlaps or piggy backs other marketing channels, watching for growth, engagement and exposure will help gauge what is working.
Ultimately, your analytics will help tell you if your strategy is working and providing the traffic and leads to quantify the investment. As a reminder : Relevant Content + Consistency + Commitment = Authority, this applies to whomever is managing your strategy. There are no magic bullets or fairy dust. If created and cultivated correctly, there is a ton of growth available.
We have mentioned some of the key ingredients here are consistency and commitment. Often times, consistency is the most difficult part of a content marketing strategy. We all get busy and need to apply our resources to other channels – marketing or otherwise. However, here are a few tips to keep things moving when all seems stacked against you.
Of course I started here – if you want real results and in many cases, spend the least amount – hire a team of professionals that can either do everything, or help you manage the content you are producing to get the most out of every word you create. We can help.
Having schedule sounds very cliche, but the reality is that having a list of things to do will help keep your eyes on the prize. During Emmitt Smith’s induction into the hall of fame, he said… “It’s Only a Dream Until You Write It Down, and Then It Becomes a Goal.” He learned this lesson from a high school coach.. this is a very valuable lesson.
Content Marketing Automation is an awesome way to help ensure that you are staying on top of the core ingredients to build authority online. Our team developed KioMedia – a fully automated content marketing platform that will connect your business, marketing channels and campaign concepts (Your Stories) to a team of writers through an easy to use web-based tool. You can check it out here: KioMedia.com
They also offer a DIY model… You can build editorial calendars, receive notifications, integrate social sharing and more. We can help get you setup and running with a fully automated campaign in no time, just let us know.
There is a fine line to inspiration and then just listening to people who are doing a great job and offering awesome advice and you just aren’t acting. 1. You must do stuff. 2. listening to folks that are offering tips and tricks helps.
We are huge fans of guys like Gary V. – I watch a few of his videos each month – mostly… I hear the same thing – go do something if you want to make an impact. We agree.
If you are looking for additional content marketing resources, we recommend: