Marketing Automation has the ability to enhance your brand, customer experience, retention and more; with the right strategy. Marketing is still rooted in the same principals that existed nearly 100 years ago. Automation has been a force multiplier for your marketing efforts – especially online.
Automation is one of our core specialties and a service that stretches in varying degrees across many of the other services that we offer. Our goal is to also build an automation strategy that will enhance the various tasks, to ensure that the model infuses value and builds the brand equity. From PPC automation to Email automation, our team can help review your entire marketing strategy (or build one for you), and find where automation can be leveraged to maximize its potency; while staying on track to engage and build prospects and customers without overwhelming them.
Online Marketing automation can help build a force multiplier for your business. If you are looking to reach customers, prospects, improve analytics & reporting or simply leverage automation to bring customers back – we can help.
An effective online marketing strategy can be greatly enhanced through a variety of automation channels. The automation process should be carefully and intelligently crafted and managed to ensure it adds value to your brand. Our team has help build complex automation models for online marketing, customer retention, acquisition and more.
Online Marketing Automation
Online Marketing Automation has been mischaracterized over the past few years to seem to tie into CRM and email marketing. This idea limits the real potential for online marketing automation and really makes it sound like a parlor trick that simply “does stuff”. That idea of simply doing stuff holds back many businesses from truly expanding their exposure and brand equity, often harming their brand with “stuff” emails.
While CRMs are critical and email marketing is a must – simply merging a few data sets and calling that automation is really sad. Online Marketing automation impacts all online marketing channels through effective and intelligent decision making. Yes, software or equations can determine the most effective models of marketing for your company online. The idea is that math, analytics, conversions, data and more can be leveraged and applied at a microtized global scale to positively impact the many ads, creative elements, emails, campaigns and more to get more results.
Our team is built around the principals of creating value that exceeds our cost. The concept of force multiplication is one of the greatest assets that we leverage for ourselves and clients. The bottom line, no person can crunch the data, analytics and develop the customized equations fast enough to make intelligent business decisions on a daily basis – so we use computers. Let’s connect and talk more about how we can help automate your online marketing.
CRMs or Customer Relationship Management systems have grown rapidly in the last few years. There are a variety of platforms that serve various needs and most are cloud-based solutions; which can integrate with many other systems. CRM automation provides a method to increase the throughput of your information for a variety of purposes.
Lead nurturing and prospecting has become a common topic and a simple review of Facebook, there are tons of companies offering the best or most effective, awesomest funnel of all time. In some cases, their offering is actually good sound logic – build a strategy, communicate effectively and find opportunities to close customers quickly or shuttle them into a different funnel. This is really the basics of CRM automation and campaign creation found in many systems; such as AgileCRM, SalesForce or InfusionSoft.
Our team can assist in the strategy and campaign setup for your CRM automation, this has often included helping clients choose the best CRM platform to fit their needs.
Automated Conent Marketing
Content Marketing is a topic that is very near and dear to our hearts; because we created KioMedia.com an automated content marketing platform. While online marketing automation can impact nearly every channel of your online marketing and our team can help build each strategic touch-point, content marketing can bring a human touch.
KioMedia was build on the concept that relevant content, delivered consistently over a period of time; builds authority. The idea is simple – KioMedia is a platform that can help you tell your story and then maintain the various touch points over time and ensure that they are delivered on a consistent basis.
Automated content marketing can help ensure that your are posting to your blog, engaging your social media audience, leveraging social signals, implementing media and pushing your brand through a variety of inbound marketing channels. The model we created was crafted after years of experience with online marketing and content marketing specifically. NFY Interactive, Inc. often leverages the KioMedia system as a channel in larger online marketing schedules and strategies – this is a distinct advantage our clients gain over their competitors.
Analytics & Reporting
Social Media Analytics can be measured through Google Analytics and typically the social media channel directly. One example is Facebook’s Insights tab located on your business page. This provides a wealth of information about your general statistics for your page, but then provides an additional level of detail and outlines the specific demographics for your followers. This data is extremely valuable to ensure that you are attracting the best audience, but it also provides perspective on how and when you should be engaging your users.
The analytics and reporting is just part of a whole strategy within the realm of online marketing. In order to maximize your brand, product or service online – understanding who, what, when and where matter more than ever. Proper adjustments can improve your ROI and create opportunities that could be left unnoticed to the untrained eye.
We love Analytics and feel that it is a part of everything we do, especially when we start talking about automation. A good online marketing automation strategy will propel your business online, improve your brand visibility and build customer loyalty. Analytics help to tell the story of what is working and what is not. This data helps our teams adjust strategy, pivot channels and make intelligent adjustments to the systems that manage the ongoing marketing automation.
Through reporting and customized data models, we improve KPI (key point indicators) to build a more robust online marketing strategy that drives higher ROI and creates new opportunities in competitive or crowded marketplaces. If you are looking to push things to the next level and implement a force multiplier on your side, let’s connect.
If you are looking for additional Online Marketing automation resources, we recommend: