Pay Per Click Marketing has quickly become a fast-track approach for generating highly targeted users to your website to increase your brand awareness, sell your products or offer your services. In 2016, the average cost per acquisition was $59.18 for search ads and $60.76 for display ads, the most expensive CPA was $135.17 for the legal industry. This data, coupled with your business can make or break your ROI.
Our team of Adwords and Bing Certified PPC management experts can help create and manage an effective PPC marketing channel that focuses on ROI that fits your business. Pay per click marketing has been around for more than a decade, so odds are high that many companies have attempted the DIY approach or hired a company that purports expertise in PPC management. NFY Interactive, Inc. has roots in PPC advertising that pre-date Google, Bing and Yahoo!. Our team has consistently exceeded results by focusing on the data, crunching a variety of factors and KPI (key point indicators) to build an effective strategy.
If you are looking to start a new PPC campaign or have a team of experts take an existing PPC campaign to a new level, give us a call.
Google Adwords, Bing, Facebook and many others have complex PPC systems that can give you an edge in your marketplace with instant access to a massive amount of qualified traffic. The strategy, creation and management will directly impact the ROI of your PPC channels. Our team has helped a variety of companies build effective strategies and maintain and ROI that continues to bring value to their business. NFY Interactive, Inc. prides itself on the proprietary data models that give our clients an edge in the PPC marketplace.
There was an interesting story circulating the internet about boiling water and how it impacts different things. Specifically, a potato, an egg and some coffee beans. Well, the potato became mushy and the egg turned solid… But the beans, they actually changed the water. Some reading may not understand this analogy, but when you hire an expert that has more than a decade of experience – our job is to change the medium into something new.
Pay per click management and even the account creation is art and science mixed together to create a perfect blend of ads, strategy, bidding, and more. Just like a perfect cup of coffee, when it is done right – the results are amazing and something that you can enjoy over and over. Our team hones in on every detail of the PPC campaigns we oversee and find opportunities in areas that others would simply overlook.
With new advertisers (competitors in your case) entering the PPC arena daily, your campaign must be optimized and managed to ensure optimal performance. NFY Interactive, Inc. manages PPC campaigns through sophisticated software platforms and a blend of proprietary reporting tools that we have developed over the years – including our own algorithms to calculate campaign, group, ad and keyword performance. If you are ready to improve your campaign and lower your CPA (cost per acquisition), get in touch with us.
PPC Management Systems
Yes, we use software. There are many platforms on the market that help assist with the management of PPC campaigns. Often times however, some firms use them as a crutch in place of solid data mining and analytics. Paltry ROI become acceptable, often because they may be solid for your business – but, isn’t better… well better?
Our team works with the industry leader Marin software to manage the overall bidding strategy, ad creative and a variation of factors to improve and test campaign. However, we also have a massive library of internal tools that help us measure deeper and into more complex factorial models. This is what sets us apart from the companies that are satisfied, we push and continue to push and find opportunities that help our customers not just compete, but dominate.
Retargeting & Remarketing
Withing the pay per click realm, we have retargeting and remarketing. These two methods of reconnecting with visitors or users has often yielded impressive ROI and helps ensure that your brand, product or service remains in front of those that have already been exposed to your offering.
They are both critically important as part of a robust PPC strategy and help ensure that you are extending the life of your campaign through additional ad exposure on websites that we all visit on a regular basis. The strategies vary and the technology to integrate remarketing is different than retargeting, but the goal is the same – generate highly qualified clicks to your website.
Our teams have helped deploy complex retargeting and remarketing campaigns that have improved conversion rates, customer retention rates and in some cases – pulling clients back after they have tried a competitor. To learn about how NFY Interactive, Inc. can enhance your overall PPC strategy, give us a call today.
Analytics & Reporting
PPC has become a go-to-standard for nearly all online marketers, simply because it is one of the single most quantified models available online. Google Analytics provides a connection module that will give you exact details on every dollar spent and the ROI of your spend. This is awesome and we are fans! However, this is not the end-game of pay per click advertising and ROAS improvement.
Analytics and Reporting should be leveraged to not only report and provide accountability, but to also find missed opportunities and areas for improvement. There is so many additional angles to review your PPC spend that without an expert, you could be spending too much and getting too little ROI. Let’s see where you could find additional growth or lower cost CPA, contact us today using the form below – there is no cost to chat.
Pay Per Click marketing has been a rock solid online marketing channel for more than a decade, with growth seen year after year. In 2015, Google’s global net ad revenue was $51.81 billion for about 30% of the market. The revenue is massive, because advertisers that invest and build effective PPC strategies have seen ROI that can exceed 10x results. Having a team help navigate the various PPC channels can help expedite the success found through pay per click.
First Page Results
Pay Per Click strategy can deliver controlled position on Google and Bing. You can have listings showing on the top of Google in just a few hours, generating highly targeted and relevant traffic to your website. Having this type of exposure helps you build your brand and other online marketing strategies to increase your market and authority.
- Click through rate for a desktop search ad on google in the first position: 19.3%
- Click through rate for a desktop search ad on google in the second position: 11.4%
Traffic is the lifeline for websites – without website visitors, your website will often be lost and forgotten. Having PPC traffic ensure that you have immediate access to website visitors based on specific search terms. If you sell a subscription for puppy supplies, or widgets for online gamers, PPC traffic delivers immediate and high-quality traffic to your website.
- Average conversion rate for google AdWords search ads: 2.70%
- Average conversion rate for google AdWords display ads: 0.89%
Consistency is the key to any marketing strategy, offline or online. In order to ensure that your website has the right exposure, PPC programs create a consistent flow of website traffic. This data is used to hone in on the most effective keywords, products, pages, etc. to ensure that over time – your ROI increases and the value to your business and the customers improves.
- Number of google AdWords advertisers: well over 1 million
PPC Management is a bit art and science, a solid strategy will focus on the keywords that will generate the most business and brand, product or service exposure. The tools provide the ability to be extremely specific or broad in how we allow your ads to be shown. This differentiation could improve your ROI dramatically or crush your business with unqualified traffic. Expert PPC managers know how to leverage all of the modifiers that build an audience of ultra-targeted traffic.
- Industry with the best average conversion rate for google AdWords search ads: Insurance & Finance (7.19%)
- Industry with the best average conversion rate for google AdWords display ads: Home Goods (2.19%)
Test and Change
Data matters and if you do nothing with it, you will be wasting money on keywords, ads and traffic that is ineffective. One of the core reasons you should hire our PPC management team is that we often increase your ROI and generator more in revenue for your campaign and quickly cover the cost associated to hiring a professional team. If you are looking to amplify your PPC campaign, then connect with us today!
Impressions, Clicks, Lost Search due to Budget, Lost Search due to Rank, Cost Per Click, Cost per Acquisition and more help drive the most accountable marketing data in history. In the past, they would review traffic patterns to determine the “impressions” that a billboard may receive. Now, we have factual data and analytics that allow a professional PPC expert to leverage these factors to refine a campaign to maximize ROI and build new channels for online growth. You will KNOW that what our team is doing is working or not… 8x, 12x, even 24x returns have been delivered to our clients before.
- Average cost per acquisition for AdWords search ads: $59.18
- Average cost per acquisition for AdWords display ads: $60.76
- Industry with the highest average AdWords cost per acquisition: Legal ($135.17)
- Industry with the lowest average AdWords cost per acquisition: Dating and Personals ($6.91)
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