Social Media is comprised of a network of websites that each of us interact with on a daily, wait… hourly basis. Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, SnapChat… The list goes on and spans everything from images and videos to articles and posts.
Nearly everyone has some sort of social media footprint today, it is nearly impossible not to. This also applies to businesses that have any sort of online presence. Websites like Google, Facebook and LinkedIn have AI tools that will automatically create a presence for you that you can claim and begin managing. So with all of these website, platforms, AI bots, posts, articles, videos, images, where do you even start.
It is actually simple to get started, you the research will tell us where your target audience is likely hanging out and also provide specific data on how we can engage them. Our team helps our clients build effective social media strategies which are designed to grow the brand exposure for the company; while also creating engagement opportunities to teach and sell the brand, products or services.
Having a clear understanding of how social media works and how to engage users is critical in developing a successful channel for your overall online marketing strategy. Our team will help provide the details, strategy and guidance to ensure that your social media presence is optimized for your business and industry. It is best to dominate a few social media channels then having a weak presence everywhere.
Social Media Strategy & Management
Social Media strategy is broken down into a few steps to ensure that you have the most accurate and focused approach for your business. It is important to understand that each social media channel does something slightly different and often they engage a different audience. Our team will review your business and online marketing strategy to develop a plan that fits in with your brand, product or service.
Once the plan is established, it is critical that your social media presence reflects your business well. This includes updated images, links, about us information and any other indicator that will help potential customers and existing clients verify and connect with you online.
It is important to understand that there have been many successful social media campaigns created and had massive success with little if any budget. It is important to understand that social media is part of an online marketing strategy and thus should have budget allocated to grow your following and enhance your listings and boost posts. This will help build a more structured followership and create opportunities for additional exposure within their network of peers.
The ongoing management is critical to the success of your campaign. Yes, you have to post “stuff” and it needs to be relevant and add value to those that are following you online. If we consider Pinterest, you would not want to load conflicting images that could hurt your brand.
Build & Engage
Building an audience often takes time and a budget that is designed to sustain a long-term strategy that is rooted in building a social media presence for your brand. Our team can help you build your followers on a variety of platforms through a variety of strategies which include paid models or organic and approached models. Once you have an established audience, you have a solid platform to share information and engage customers and potential clients. Over time, you will begin to identify potential brand ambassadors who can help create opportunities the create additional exposure for your brand online.
Spending money to engage your followers is a very effective strategy and accomplishes more than just exposure. First, you can see what percentage of your audience is engaged and liking, commenting or sharing your content. Second, you can determine the best types of content your audience will engage with. This will help pivot your social media marketing strategy in the best direction to engage your followers at the highest level. These factors take time and the testing and data collection is critical to ensure that your social media strategy and plan is wholly optimized to your audience.
Analytics & Reporting
Social Media Analytics can be measured through Google Analytics and typically the social media channel directly. One example is Facebook’s Insights tab located on your business page. This provides a wealth of information about your general statistics for your page, but then provides an additional level of detail and outlines the specific demographics for your followers. This data is extremely valuable to ensure that you are attracting the best audience, but it also provides perspective on how and when you should be engaging your users.
The analytics and reporting is just part of a whole strategy within the realm of online marketing. In order to maximize your brand, product or service online – understanding who, what, when and where matter more than ever. Proper adjustments can improve your ROI and create opportunities that could be left unnoticed to the untrained eye.
Social Media marketing is simply the latest buzz word for online marketing. It is part of a larger strategy that has created new and additional opportunities for online marketers to build an even larger and more engaged audience. In order to leverage these channels effectively, we recommend connecting with our team to consider a fully managed social media strategy. In the meantime, we wanted to provide a few tips to ensure you are getting the most out of what you are doing already.
Build Your Following
Your followers are the foundation for everything you do on social media and you must focus on building your followership with engaged users. This can be done through paid methods, or simply getting out the word and allowing things to spread organically. The key is growth and the strategy will need to match your company’s ability to build. In order to get the value from links, articles, posts, images, etc.; you must have an audience.
Know Your Audience
If you are looking for millennials, don’t use Facebook. If you are looking to target baby boomers, don’t use SnapChat (well at least at the time this tip was written). Each channel has specific demographics, even then – each channel allows segmentation to ensure you are targeting the correct audience. Plan, Research and Execute – your social media success depends on it.
Cross pollination is a way to ensure that what you are doing on Facebook is pushed to Twitter, or push Instagram photos to Twitter and absolutely tell the different audiences that you have a presence on other social media channels! You should cross pollinate your content and your audience as much as possible.
You must research to see what is working and what isn’t. This helps set the tone for everything you do, from posting articles and sharing links to posting images and videos. Know what your audience likes and wants and give them what will engage them further and create more exposure for your brand.
Always add an Image. It is that simple, without an image your posts will get 65% less real estate on the feed and your engagement will be far less. Posts with images enjoy 2.3x more engagement than posts without.
Be consistent. Nothing is worse than a stale social media page or feed. If you are looking to grow your business and build authority for your brand online, then you need a plan and a strategy that you can follow through with. Consistency will continue the engagement rolling and ensure that you are staying in front of your audience.
If you are looking for additional social media resources, we recommend: