Advanced Modeling & Analytics
The internet changed everything we interact with; commerce, social, business, entertainment and more. In many cases, nearly every facet of our lives have been changed by the web and the various tools, websites and systems that are now available to the masses. This shift has provided an amazing level of opportunity for so many, just build it and they will come. In many cases, that idea has been lost – it takes energy to build an effective online marketing strategy that generates traffic for you. However, once that mechanism is in place – the real challenge is ensuring that the traffic, budgets and opportunities are maximized and refined overtime through intelligent data analysis.
The concept of “Big Data” is something that has been discussed for decades, with complex algorithms and systems to help crunch and provide analysis. Many businesses today either think they don’t have enough data to be considered “Big”, or they simply don’t know how they can influence growth and opportunity through proper analysis.
In 2012, 2.5 exabytes (2.5 x 1018) of data was generated daily – today it is even greater and available for all businesses to analyze. Our company specializes in the concept of advanced modeling – the idea of implementing and adjusting strategy based on the available data of our clients. This model can improve return on investment, customer retention and more.
Big-Data can paralyze your business or it can provide an opportunity to refine process, technology, marketing, sales and so much more. Businesses that have adopted a comprehensive view of the advanced modeling process have found areas to build upon and others to redefine or change. Through data review, deep analysis and intelligent modeling & reporting – our team can help redefine how you leverage technology and data in your daily business.
Workflow Models & Process
Many companies have built complex systems, software or leveraged tools to build various aspects of their business. The reality is that many of us fall into complacency and do not challenge the acceptable status quo of the results we experience. Our approach is a radical departure from the normal models and reports – we push the depths of data analysis to build new, effective and efficient workflow models and process for your business.
This has looked different in nearly every clients situation, simply because the data variations should never be compared directly, rather viewed as their own story. For a manufacturing client, a model that tracked workers and production was redefined, certain elements automated and the same team found double digit growth in the efficiency of nearly every employee. A membership website that had been email marketing for years didn’t understand the drop off in results. A comprehensive review, custom report and a pivot in the email marketing strategy increased engagement, sales and customer retention.
At the end of the day, big data is not nearly as scary as it may seem and the paralyzation that can occur will hurt your business. Our team specializes in looking at all of the data, to determine the story that is being told about your business and then making the adjustments to capitalize on opportunities that are under-utilized and slow on the areas that are not adding value.
Custom Data Reporting
We actually love data, mostly because it is often a puzzle that when assembled will produce something that can greatly impact the decision making process for our clients. It is the ultimately chess match or challenge and our teams thrive in an environment where they can create positive change and then watch the growth occur.
Our team has built a large number of customized reporting systems for our clients over the year. They have ranged from excel reports to complex SQL data systems that can crunch data in real-time to help guide strategy and decisions. In every case, our clients have benefited greatly from the investment of creating a comprehensive review of the data that is likely sitting in Analytics software, email marketing systems, excel files and more. The process begins with a session to determine what matters, the goals and what data we have available to help craft the strategy that will ultimately drive the vision.
If you are looking to improve your website, eCommerce store, content marketing strategy, get more from PPC, drive more leads to your website, improve customer retention, improve an in-house process, redefine workflow… We would love to help review, engineer and integrate a custom advanced modeling strategy that will add value to your business.
Advanced Analytics & Reporting
The Analytics is on of the core elements of a successful Advanced Modeling integration strategy, the ongoing reporting helps verify strategy shifts and provides insight on next steps for your workflow, process, marketing or more. Our team provides a variety of analytics & reporting solutions, often culminating into a customized executive summary and report. These regular reports help provide clarity on the success and failures, provides a single point of accountability and provides a visual tool for how value is growing in your company.
There are many free, low-cost or expensive systems on the marketing and while we leverage many of them for various data collection purposes – they only offer value when used properly. Our approach is never a one-size solution for all clients, if we are going to make a difference in your business and improve things – the holistic approach we propose is unique to you, your goals, your business and vision.
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