Customer Growth & Retention
Building your business revolves around your customers and your ability to maintain an active relationship with them. Customer growth is often seen as building a business through traditional channels and bringing new customers into the business. This model is definitely part of a full business development strategy, however there are other opportunities to build growth with your existing customers as well your past customers.
Often times, your customers do not have a full view of your business services or products. So like many relationships, they fall into what works and what they need at that moment. There are many different markets and customers interact differently for nearly every client we have worked with. However, there are many common threads that can be woven together to build opportunity through customer acquisition, growth, retention and redemption.
Our goal and our approach is often different than most have seen in the past. Our process of understanding your business, your customers and past customers is designed to dig deep into the opportunities that are either missed or unclear. Our team has helped a number of clients establish obtainable goals, developed the strategy and plan to move forward and help monitor and build upon the successes to ensure long-term growth for their business.
Having a solid understanding of your business, customers and past clients helps to establish the strategy to develop a solid plan for customer growth and retention. Our team will help build a review process and model that will build your customer acquisitions, retention and redemption for your company. If you are seeking to take your business to the next level or simply ensure that you are engaged with your current or past customers, we can help.
Online Customer Growth
The strategy to build an effective customer growth & retention plan starts with defined and realistic goals. Our team will work directly with you to understand your entire business model, customers, products or services and to determine what data is available. The initial approach is to find immediate opportunities to increase the bottom line for your business or the “lowest handing fruit”.
The idea of a process or strategy can often overwhelm many businesses, leading to little or no movement. Our approach is to develop a simple strategy that slowly defines opportunity that can be pushed into the market, tested and analyzed. This model provides a quick-start approach that allows online marketing plans to be refined to maximize the opportunity and improve the ROI for your business. The approach is to build customers through a variety of channels; including: acquisition, growth, retention and redemption.
The online marketing approach for your customer growth will analyze existing customers, analytics and data, past customers and a full spectrum of all ongoing marketing efforts, social proof and citations. Our approach is to understand where online marketing can influence the bottom line growth, increase your customer base, improve existing customer retention and build a strategy to bring past customers back.
Customer retention is critical to the long term success of your business and our approach is not a catch all solution that simply wraps your customers into a technological strategy designed to keep them. The focal points are never designed to simply engage consistently and exclusively – but to actually care. This concept is tried and true but can often be overlooked in the new generation of leveraging technology to communicate with customers. Our approach is designed to ensure that through the process and the strategy is to infuse opportunity to listen to customers and then ultimately add value to the relationship that has been built.
Connecting with your existing customers has never been so easy and the ability to engage in meaningful conversations helps to remain connected. Our team will help review existing models and build a strategy that can leverage online marketing channels to maximize your exposure – while still ensuring that the communications are effective, add value and create opportunity for customer retention. If you are seeking to improve your customer retention model, our team is standing by and would love to help.
Reconnecting with past customers provides an opportunity to rebuild bridges and revenue opportunity for your business. We understand that not all past customers are looking to return or that there is even an opportunity. The idea is that in some cases and for some of our clients, this model serves as part of a larger strategy and the customer redemption model is very common to bring past customers back into the fold.
Just like any retention model, the idea starts with infusing value into your customers transaction and relationship with your business. This is done through understanding why they may have left in the first place and creating opportunities for them to return. There are standard models, such as email marketing that is used to convince past customers to return or purchase again – however, there are more advanced approaches that can yield better results.
Integrated marketing strategies is something we have all been exposed to online and in many cases it has pulled us back into a transaction or relationship with a past vendor or website. This approach is designed to leverage known data, purchasing habits or some factor that can be leveraged to get in front of past customers with an offer or opportunity. Our company has helped nearly all of our clients build a reconnect model that targets past customers or ensures that you are maximizing your available data to grow your customer database and revenue.
If you are looking for additional customer growth, retention and redemption resources, we recommend: