There is a simple fact that has plagued so many business over the past decade that we often find ourselves rebuilding entire technology solutions from the ground up, all due to technological debt. This is actually a comparison that was first mentioned in the early 90’s as it related to technical complexity (systems) and debt. Ultimately, there have been models, processes and strategies developed since to help combat the debt issue related to technology – but the process is critical to the longevity of any company in the modern era.
Technical debt occurs when companies choose speed of development, lack of testing or early releases over a more methodical approach. The quick to code approach creates tiny or small amounts of debt that will require settlement at some date in the future. As the debt accrues over time, technology is slowed, hobbled or even crashes and the need to repay becomes an emergency. As if an impending crash was not enough, tech debt is often difficult to solve without a comprehensive plan and an experienced enterprise level development team that has helped walk through debt issues in the past.
Our team has been working online since the mid-1990’s, putting our team at the forefront of web technology, mobile applications and more. This unique perspective has positioned our company to help others overcome what at times may seem like insurmountable odds of restructuring their technology. Through consistent ency and commitment, the idea of technological debt can be eradicated and new systems deployed to ensure the long-term viability of your technology needs.
Having technological debt is not something any company wants to deal with or face. A thorough analysis will help identify areas that need to be considered for the long term growth of your company. If you are currently in a position and dealing with old code, unclear refactoring models or worse – our team would love to connect and discuss possible next steps. Like any debt challenge, the sooner that you begin to strip away the issues – the sooner your business will find new opportunities.
Web & Internet Auditing
Tech Debt can occur in a variety of forms and is very rarely limited to in-house technology issues. Our team will help scour the various areas of web and internet integrations that could be impacting your business now or possibly creating challenges in the future. The internet has been a source of rapid growth, development and in many cases – patient zero for technological debt. There are a number of CRM system, email marketing platforms, domain registrars, email services, hosting services and more that can quickly ensnare a company in a number of areas that can prevent rapid movement if ever required.
The over arching theme of our technological debt services; is to help any business understand where they are and where they should be. This model has grown out of necessity and based on experiences that we have helped many companies walk out over the years we have been in business. We have seen everything from domain and email issues to comprehensive code and licensing agreements that either have or could have paralyzed companies completely.
Our approach is actually very simple to understand and see how this benefits your company. We want to help get your company in a position that ensures you are fully in control of the things that add value to your business, build your brand and ultimately impact your ability to grow, expand or sell. We are uniquely positioned to help your business dig deep and understand the areas that could be holding you back now or causes a large issue down the road. Let’s connect and discuss how we can all work together to ensure this doesn’t happen.
The idea of an audit can immediately paralyze a business and prevent action from occurring. Ultimately, a technology audit helps to provide a clear picture of where the business is at when it comes to all things technology and how their brand is impacted by various factors. The audit is designed to get the company moving at full-speed vs. muddling in debt that prevents technology from assisting and adding value. The benefit of the audit is the production of a map that will help spell out the areas that need immediate attention as well as provide insight that will help provide long-term strategy.
Audits are only the first step in unpacking technological debt, but help ensure that all parties have a clear idea of what is needed in order to move the business forward. The audit road map will provide high-level action items that need to be addressed. Our team will help review all available assets to build a team that can assist in achieving the goals set forth in the audit map and strategy. The execution is critical to ensure that the right issues are solved by the most appropriate team members. Our team has extensive experience in rebuilding technology, code refactoring, brand technology challenges and more – you will have a powerful ally in your corner to help get this moving.
One the audit is complete, the team is assembled and the first steps are defined and agreed upon, the process is ready to move to the next step to crush any debt that is hindering your business.
Brand & IP Protections
Your Brand and IP are what add value to your business and often times provide a powerful differentiation in your marketing. If you are not actively protecting your brand or IP, then you could find yourself in a position down the road that limits your ability to move, pivot or worse. Our service on technological debt also has a resounding similarity to helping a company understand what is or could impact their brand or IP. The first step is to understand what is driving your business online and then determining what is critical and needed to ensure continued operation. The review will help ensure that you have a clear picture of the various systems that are working in your favor and to provide a glimpse at what areas may cause challenges.
The approach is to ensure your brand is protected and wholly under your company’s control. This includes things like domains, email addresses, social media and more but primarily focuses on the elements that can enhance or harm your brand online. There are a variety of factors that go into a companies online branding and not all industries are the same. Our team will work with you to help provide a clear picture to the ownership and position of your brand online. This will help ensure that you have a solid grasp on how to control the value points of your business or have absolute oversight in the event that it is required.
The IP review approach is to understand what technology you are actively using and how it is impacting your business. The IP is not a single model approach, our team will review all of the various IP elements that support your business and help provide clarity on ownership, licensing and how these various elements can impact your business in a variety of scenarios. Ultimately, our goal is to help you secure the various components to ensure long-term business operations.
Once our team has completed the review and focused on the various factors that add value to your brand and IP, we can develop a strategy to secure areas that may need attention and lock up the areas that are in good standing. This strategy will come with a map that will outline the various tasks required to help start the process of locking up the various elements to protect your brand and IP online. The fees for our services vary based on the needs and specific use cases. We would love to learn about how we can help your business find security with the elements that impact your company. Let’s connect and build a long-term strategy.
Give us a Call!
Sometimes… It is better to just pickup the phone and call! We understand that and it is why we actually answer our phone. If we don’t, please let us a message and we will call you right back!
Call Now: (619) 764-6146
If you are looking for additional technology and brand audit resources, we recommend: