Web Design is an important mix of art and science. Having a website which is visually engaging helps maintain visitor’s focus and builds the brand through viewership. However, the scientific element of design implements how the web design is built, tracked and enhanced to improve the brand over time.
Hiring a professional web designer has changing dramatically in recent years as new marketplaces have helped businesses leverage existing web design themes or templates. The advantage to the new marketplace themes is that the cost is typically significantly lower and can be modified to fit the brand without a ground up web design project. The disadvantages are actually minimal for most businesses – your new website will likely fall into the standard user experience of most other websites.
Our team of award-winning designers have experience that has spanned decades of industrial pivots, provided custom corporate design, brand and them integration design and more. Our focus a leading interactive agency is to find and provide the best fit for your brand and online presence.
Our team can help in a variety of areas to help build, redesign or improve your website. NFY Interactive, Inc. has a proven track record of providing high-end custom web design, as well; finding solutions to fit a variety of industry and specific client’s online web design needs.
Custom & Theme Design
Integrating your brand is critical when you are reviewing your web design options. As well, the actual strategy of your website must be considered to ensure that your web design elements focus on building the brand, engaging website visitors and ultimately converting them into sales. There are two approaches when you are considering hiring a web design company to help build your website. We have outlined both below.
Custom Design is a ground up design that is unique and custom to your company, brand and web presence. This is often the route that many established companies take to help ensure that their website presence enhances their business brand, products and services uniquely. In many cases, this is not the first website – so there are many elements that can be reviewed to ensure that a custom design will help build the brand exposure and improve the user experience. Mixed with a high-end web development team, the options are nearly unlimited and the results are typically very specific to the need of the project.
Theme Design is when our designers leverage a theme which has already been designed and created, but with specific modifications to fit the needs of the website. This is typically a lower-cost option, but still provides a professional design for your website project. Often times, systems like WordPress are used to expedite the development process to launch quickly. The theme customization allows for a full branded experience while still focusing on the core goals and initiatives of the web design project.
Build & Engage
Website are not build and forget propositions and those that consider them a one and done project will quickly realize that their website cannot does not perform well without regular adjustments. NFY Interactive, Inc. compares websites to cars; you must maintain them, integrate tune-ups and every few years – consider a replacement. We understand budget sensitivities, however a focused strategy and a solid web presence can ensure that these requirements are met through enhancement growth and retention models. Once build, understanding what is working and what is not helps to ensure that the website adjustments are driving more results for the business.
Analytics & Reporting
All things online should be tracked and reviewed on a regular basis to ensure that you understand where opportunities are gained and lost. The proper analytics approach can improve user engagement, website traffic and lead generation. Our approach is to ensure that each of the KPI (key point indicators) that can improve your ROI is in a solid position with your website visitors.
The one thing that sets our analytics apart from many others is that we believe data tells a story. It tells how your story, your brand is performing and how or if people are engaging it. This story method helps ensure that our partnerships grows as your business grows. We believe that it is easier to invest in things that are working, so we focus on the path and then look at what step will improve things for your customers. As we improve their experience by infusing more value, your brand and online presence grows.