What is Content Marketing?
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
The purpose of content marketing is to Provide value to the reader. Studies from Content Marketing Institute show that 76% of B2C marketers use content marketing, yet 57% are unclear within their organization as to what an effective or successful content marketing program looks like. Without this clear-cut vision of success, the intent behind content marketing is left up to broad interpretation, and ends up causing confusion.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate or an after thought. Quality content is part of all forms of marketing. Social media can be a great way to create shareable content. Many brands are doing all they can to get those shares, likes and follows. Social media content (other than blogs) remains the most often used tactic (93% last year vs. 90% this year). One thing is certain, the power of content marketing is hard to ignore.
If there’s one thing to take away from this, it’s that you need to stand out from the crowd. That’s the only way that people will share and talk about your content. So, the question becomes – how can you provide quality and relevant information without sounding like a broken record and produce this content over a period of time? Don’t worry if you don’t have the time, resource or creativity to do this – there’s plenty of content marketing experts out there to help you.
Content Marketing Services
Hiring a company to help develop your content marketing strategy can be a critical step in effective marketing and will help your business be more effective in a few ways. One, it will take the pressure off of you to produce the strategy yourself. Two, assuming you hire the right company – you will gain years of experience on how to properly develop, implement and maintain a content marketing strategy. Finally, you should be provided with monthly updates with the core key terms that matter most to your business and the overall improvement over time and if you need, the company can help produce content for you.
This is where NFY Interactive steps in, our team has helped many companies with their content marketing strategy. Typically this is part of a large SEO program, designed to drive targeted leads to their websites for brand exposure or lead generation.
If you are looking to develop a solid content strategy or a full online marketing strategy, our team can help develop a plan that will ensure you have the right amount of exposure for your business to develop a solid ROI online. Please click here to contact us today.