5 PPC Tips & Secrets
Welcome, we hope that this article will provide at least one nugget of information that will help you in your journey with your online marketing and PPC management. The list that follows is a simple primer of small items that we often run into with new clients. After a short audit and implementation, we can see very quick returns that often cover our agency fees.
If you are currently running any PPC campaigns, please review the quick list below and make sure that you are integrating the various strategies or have considered each. Our goal is to help you maximize your budget output! If we can help, please contact us and let us know.
Getting Started with 5 PPC Tips & Secrets
Now that we have reviewed 5 quick PPC tips & tricks, we wanted to circle back to the original intent of this article. Did you know that the majority of article readers are here because of our online marketing automation. Often, the idea of automation can be daunting or downright scary. Our goal is to shift that focus away from fear and towards the opportunity of automating various aspects of your online marketing strategy. Since we are focusing on PPC (pay per click) tips & secrets, we have outlined a bonus section below which quickly covers the basics of PPC automation.
Bonus: PPC Automation & Bidding Tools
Did you know that there are automation tools built right into Google Adwords! You can adjust bids and more based on the data that Adwords collects. Ultimately, the system they offer is better than doing nothing – however, there are some very robust solutions available in the marketplace and we would like to cover this a bit. Our teal leverages a number of systems, however the core of our system is based on Acquisio; which is an automated campaign management tool that helps manage budgets and bids. This tool effectively does that same work our team would do – but on auto-pilot. However, there are still a large number of factors that must be considered before you automate your workflow. First, you have to have a plan and perhaps a data set that will back up your method for automation. Otherwise, automation could do the same “wrong” thing a few hundred or thousand times. A good plan will help create the incremental improvements on CTR and ROI that would otherwise take more time.
Often, the good automation tools are too pricey – so hiring an agency that has a track record to improving PPC KPI will help you find your edge in the market and on Google, Bing, etc. Our team can help audit and provide a solution to not only ensure you are maximizing spend, but also improving your campaigns regularly to combat system changes, competition and more.
Let’s connect today and chat more!
Online Marketing Automation : Did you Read? (past SEO article)
Did you read our last article about 5 SEO Tips & Tricks? That blog came prior to this PPC article through the marketing automation engine. If you are interested in reading about SEO Tips & Tricks, you can access the article below. If you have read this far, thank you. We would love to chat with you and see how we can help your business.